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Advertising your Research Study

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Speaker: Pamela Christie, MA

Speaker Bio: 
Pamela Christie is a senior project manager for stakeholder engagement at the University of Arkansas for Medical Sciences Transnational Research Institute. Pam has been involved in healthcare for the majority of her career focusing on healthcare for the majority of her career focusing on healthcare policy, research, and advocacy. Working in the community based level, Pam has overseen projects for providing healthcare in undeserved communities and establishing advocacy groups to heal guide policy. In her work at Arkansas Children’s Hospital, Pam worked in administration and also at the Arkansas Children’s Hospital Research Institute.

Objectives:
Identify the most effective methodologies used to advertise clinical research studies
Define the role of social media in clinical research
Identify current trends in social media for research
Discuss areas researchers should focus their social media recruitment efforts